Wednesday, August 5, 2009

Key ingredients to a sales one percenter

Thanks so much to all of you who took the time to read my first blog posting. Most of the comments where what you might expect. I do have to share one that took my totally by surprise. My friend, Mansour Zarinkia, a true one-percenter, asked me why I coined the term. I responded with my research and he laughed...He asked if I knew about the Hell's Angels one percenters. I've always wanted to ride, but honestly, Hollywood's presentations have been my total reference point. It seems Hell's Angels designates the most "bad-assed" of their group, one percenters. That fits, don't you think? Now I know HA has a terrible rep, but I do like think the top of the top in the sales profession as those who are the most "bad assed." Given that, here's a partial list of what makes a sales one-percenter:
-Client focused: understands a client's WIFM.
-Knowledgeable: They know more than anyone about their product and their competition's. They work hard to know and understand their client's product.
-Solution oriented: True one-percenters aren't looking to SELL a product. They're looking to solve a client's needs or problems.
-Skill set: They understand sales is a process and they look to follow that process.
-Prepared: A one-percenter understands "the will to win is worth nothing without the will to prepare."
-Understands personality quadrants: We all process differently and a true one-percenter addresses their clients with a customized presentation that not only addresses their needs, but in the language they understand.
-Ethical: I am admittedly black and white on this issue. A true one-percenter is always looking at the long-term relationship and not the short term gain.
-Attitude: People want to do business with one-percenters. Their attitude can make the difference.
-Asks: True one-percenters understand, "if you don't ask, you don't get." They've followed the process but never forget to ask for the business!
Are you a one-percenter?

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